That’s what Paul Weber of Long’s Jewelers told me as I was shopping for an engagement ring several months ago. I had just brought up the fact that several online retailers, such as Blue Nile and Union Diamond, offered the same GIA certified diamonds for at least $1,000 less than Long’s did.
“You’re not going to outsmart the diamond business.” I’ve thought about that statement from time to time – there are days I agree and other days I disagree. What do you think?