How To Get Lazy People To Do Practically Anything

What came first, the carrot or the stick? Dan Pink explains what drives and motivates us. Watch this insightfully clever video from the RSA.

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  • Terence June 28, 2010 at 1:38 pm

    Very interesting and informative little video. Enjoyed watching it and learned a thing or two!

  • Ryan Murri August 2, 2010 at 6:53 pm

    While the content was interesting, the delivery was even more interesting. In a world where traditional marketing models are broken, and most barely have the attention span to watch a 30 second commercial, let alone a 10 minute lecture, I found myself riveted to the screen, hanging on every marker stroke. It was so fascinating. They found a way to engage me, not just with the content, but with the delivery. Now that’s invaluable marketing.