SCAMPER Method of Creative Thinking

While writing my blog post about The Innovator’s DNA, I stumbled across a creative thinking framework I had never heard of before. SCAMPER was created by Bob Eberle based on the brainstorming research of Alex Osborn.

  • Substitute
  • Combine
  • Adapt
  • Modify
  • Purpose
  • Eliminate
  • Reverse

For a great in-depth explanation of this creativity framework you should read this article.

I couldn’t find a good printable one page reminder of the concept so I created my own, pictured above, which you can download here. It was inspired by a similar design that was in Spanish which I would like to attribute properly but can’t find again.

Here’s another one page diagram I liked:

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