Brevity

“Consider this: The Lord’s Prayer contains 56 words, the Gettysburg Address, 266; the Ten Commandments, 297; the Declaration of Independence, 300; and a recent U.S. government order setting the price of cabbage, 26,911.”

Positioning by Al Ries and Jack Trout, p.13

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  • badmash October 22, 2010 at 3:22 pm

    I just signed up to your blogs rss feed. Will you post more on this subject?